These are wise words from the 'grandfather of advertising', David Ogilvy(1911-1999). He managed to progressively pursue perfection in the art of advertising by basing his practices in the school of thought that; "Being Very is No Good. You ought to be Very, Very, Very Very Good". This is basically how he built the advertising giant Ogilvy & Mather worldwide.
'We ought to have ah abit of Divine Discontent with our performance. It is an Antidotet o Smugness.'
- D.O.
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